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Love Your Town

Commissioned by North East Lincolnshire Council
Supported by the ERDF Welcome Back Fund
Produced by The Culture House

We were commissioned by North East Lincolnshire Council, recipients of the ERDF Welcome Back Fund to deliver an initiative called LOVE YOUR TOWN which aimed to enliven local shopping streets during February 2022. With love, we co created a lively, fun and joyful programme that brought life to Grimsby, Cleethorpes and Immingham at a time when this was needed, attracting a total of 8600 visitors.

For this initiative we co-commissioned a new artwork for North East Lincs, LOVE IRL by Stuart Langley.

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“After two extremely challenging years we were asking people to enjoy free fun for all ages, whilst enjoying browsing our shops and markets, or perhaps enjoying a bite to eat, a drink and a chat.”

“We must all play our part in bringing life back into our town centres. Let’s show our shops and businesses that we LOVE them.”

At the heart of the events, was a brand new temporary public art installation, LOVE IRL (In Real Life).

Commissioned by The Culture House and North East Lincolnshire Council, artist Stuart Langley created a ‘captivating sculptural heart’, encouraging enjoyment of real world moments and visualising what love in real life feels life – colourful fragmented pieces that form a whole – while playfully inviting audiences to pose, snap and share their interaction with it.